Retail fashion promotion and advertising

by Mary Frances Drake

Publisher: Macmillan, Publisher: Maxwell Macmillan Canada in New York, Toronto

Written in English
Published: Pages: 354 Downloads: 475
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Subjects:

  • Advertising -- Fashion.,
  • Fashion merchandising.,
  • Sales promotion.

Edition Notes

Includes bibliographical references and index.

StatementMary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.
ContributionsSpoone, Janice Harrison., Greenwald, Herbert, 1912-
Classifications
LC ClassificationsHF6161.C5 D73 1992
The Physical Object
Paginationxiii, 354 p. :
Number of Pages354
ID Numbers
Open LibraryOL1536942M
ISBN 100023300299
LC Control Number91015163

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